I was fortunate enough to come into contact with Dwight C. He is an independent artist working under the music genre of rap. I was able to find him through à mutual friend. She recommended that I speak to him since he is à part of the music industry. I was able to set up an interview with him where I asked à few questions. *the responses of the artist is à summarization and not exact words. Mercy: Dwight thank you for allowing me to have this interview with you. It’s à pleasure honestly. Dwight: No problem. Thank you for having me. Mercy: So why don’t we just dive into everything. I’m sure you have à lot to say. Dwight: Alright! Mercy: Are you under à record label or are you an independent artist? Dwight: I am an independent artist and I plan on remaining as an independent artist. I believe that working as an independent artist is better. In the past, getting signed to à record label was à really big deal and was really important in order to get out there and be successful. This was important especially since there wasn’t really any streaming services which would have made it very difficult for independent artists to exist. Today it is definitely a lot easier to be an independent artists because you can easily put yourself out there and brand yourself. We have enough social media for an independent artist to go out there and build à name for themselves. In à record label, you can’t always trust them to help take care of your earnings and not take advantage of you. Being an independent artist ensures that all the revenue goes to you. Mercy: What do you have to say about your experience as an independent artist? Dwight: A lot of sacrifices. There is à lot of sacrifice as an independent artist. You have to sacrifice time, money, and à lot of energy. It requires a lot of hardwork in terms of intense plotting and planning because you are overseeing everything yourself. There is à lot of groundwork in order to build yourself up but it’s great experience. Being an independent artist helps open your mind about how to run your own business, work and interact with people, and you learn à lot about marketing. You find out the people who can really support you and stay committed … Continue reading “Sitting with Dwight C.” →
How Prince’s Quest for Complete Artistic Control Changed The Music Industry Forever by Chris Pizzello/Reuters recalls Prince’s fight for control. Prince was really talented, he was able to play every instrument and sing all vocals on his album. At the time, people would use many musicians to help create their work. While under the Warner Brothers after signing to them at the age of 19, Prince had à creative battle over ownership of the work he produced. Frustrated in his efforts, Prince started to rebel. He turned his name into à symbol and wrote slave on his cheek in form of protest. Because he was still subjected to the demands of his label, Prince had to release an album. He released Chaos and Disorder as à rebuke to the Warner Brothers. In 2014, Prince was able to repair his relationship with the label and was able to restore ownership over the work he produced. In effort to make sure he could protect his work, Prince sued people who played his work. Doing this was his way to draw attention to violation of copyright so he can protect his music and creative voice. Prince dropped charges when his work stopped being played. In addition to this, Prince demanded retail and streaming service pay him for the music of his they played on their apps or sites. Prince did so much in order to advocate for protecting creative properties of musicians and their music. He wanted the legacy he left to be the exact voice that he wanted to portray. My company, as its mission to help upcoming artists, will provide protection over the work that the artists on our platforms create. We want to make sure that the work artists create are credited to them and gives them full ownership of the work they produce. https://theconversation.com/how-princes-quest-for-complete-artistic-control-changed-the-music-industry-forever-58267
Kayla Gross writes “Renouncing the record label: The rise of independent artists” to scope on why artists are running away from record labels. Chance the rapper and Frank Ocean turned down offers by record labels because they believe it was not worth it. Many believe that by doing so, you are signing away your freedom and personal brand to companies that do not care. Since CDs aren’t really selling anymore, record labels are losing large amounts of their money. Now as à way to make profit, companies are exploiting rising artists like one hit wonder youtube artists. They believe that by surrendering yourself to à record label, you are essentially allowing them to hold you back from your full potential. The media encourages this by making it seem like the only way to be successful is to be discovered by à label but what many fail to see is that these labels don’t care about the artists. Their goals aren’t to make sure your artistry and visionaries are made real and helps leave à legacy for you. Many can testify to this as many have been screwed over in order to help the labels make profit. An example of this is the group TLC. Labels are just leeching onto artists in order to exploit them of the money they make. Despite the issues, online streaming has given possibilities to allow artists have everything they need to put themselves out there and be in control of their work. In supporting this, my company is partnering with streaming companies to help artists create à platform for themselves. Artists will be able to expose themselves to other artists on the platform and have the opportunities to be able to collaborate with each other. We want to be able to enable artist goals for rising and potential artists. http://www.newsrecord.org/opinion/opinion-renouncing-the-record-label-the-rise-of-independent-artists/article_2b48e57c-e1d6-11e8-9960-3f3b44d4f6c8.html
In the article “It’s Not Me It’s You: Why So Many Artists Want to Break-Up with Major Labels” by Ryan Bassil, we see the reactions of artists to their record labels. Artists out of frustration, started airing out the record labels. For example Gambino aired out his record label, Glass Note for messing with the release date of his latest video. Azealia Banks begged to be released from her contract claiming “they don’t even know what they’re listening to or for”. Sky Ferreira claimed she recorded three albums that never got released because “55 year old guys were trying to tell her what people her age wanted to hear”. Another issue that artists have with record labels is the fact that, record labels do not care about creating new work. They essentially do not care about the creative contribution of their artists. Record labels resorted to copycat work and riding on the backs of work other artists already created. An issue that independent artists have is being able to successfully market themselves. Artists would like to be able to have the freedom to choose their own release dates rather than having the record labels choose at à time that is convenient for them. In another perspective, Adele’s record label XL decided to trust her allowing her the freedom to pick the people she worked with, choose the tracks she wanted to be singles, and choose how her work was marketed. Adele was able to go from making 3 million euros to 32 million euros in à year from her album 21. What artists fail to see is that the audience lose interest when labels control artists marketing aesthetic. In order to help artists become independent and still be really successful. My company is creating à place where artists can get assistance, advice, and money to be able to market their work and brand and still maintain their artistic aesthetic. This will help give artists à chance to have control over their work and focus on what’s most important to them; the music. https://noisey.vice.com/en_us/article/rj3zb6/are-major-labels-broken-azealia-banks-mia-childish-gambino-2014
Hi my name is Mercy Olajobi, CEO of Passion Industries. My biggest passion is music. Music is something beyond words that can touch the heart of not just one person but millions of people. Me like many people all over the world fall in love with music whether it’s the lyrics of à song or the sound of music. Sometimes the accompanying artist is what makes music worth listening to. Music is my core and my heartbeat and is something that I know I want to be able to share with the world. Growing up I always knew that I wanted to do something to help people, change their lives or change their world. Someone once said “Be the change that you want to see in the world.” I embrace that wholeheartedly. I believe that I can touch people with what I have to say. Because music comes from the heart, it comes from people’s experiences. Sharing your experience can help you find that you are not the only one. You can even find à whole world of support from life experiences. These experiences are what make us who we are and who we are is what drives the music we choose to make. Many times artists are placed in boxes or categories that limit what they have to offer. À lot of time this can produce artists that are not truly connected to their music or à huge range of artists that have no real uniqueness to them. I want to offer the opportunity for people who are interested in becoming artists and are already artists, à platform where they can show off their work, make connections, just have à forum about music, and get training. This wouldn’t just be à platform for American artists but artists all over the world. I believe music can bring a lot of unity among people. À good way to build unity is doing things that can spread globally. I’m motivated by my want to succeed in making my passions and dreams to come true. I know like me many people have had dreams and goals for music since they were born. I want to help make those dreams come true.